Engineers are innovating the wine experience in Montreal

More and more studies of drinking patterns in Canada show that consumers are moving toward premium beverages and especially towards wine. Following this trend, two young engineers have decided to create the first mobile application that makes wine more accessible to the general public.

Techies that love wine

The seed was planted back in 2011 when a trip to Napa Valley sparked Terence Kao’s passion for wine. Upon his return, he found conventional channels of wine education, such as internet, books and tasting classes, too costly, time consuming and hard to understand. To combine his passion for wine and expertise in mobile, Terence enrolled into an entrepreneurship program at ÉTS, where he met his associate, Jérôme Combet-Blanc. Both came from engineering backgrounds and had a common objective: to democratize access to wine.

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This is where Jessica Harnois comes in the story – indeed, to become a reality, the project required a wine expert and Jessica, a renown sommelier, was looking for a technical partner to develop her idea of a wine tasting game. Chance allowed them to meet and the team was born.

With a starting grant from the BDC in 2016 and support from organizations such as Centech, SAJE and Fondation Montréal inc., the Vegas Tasting mobile application was born.

A blind tasting game and much more!

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Launched in December 2016, Vegas Tasting is the first mobile application focused on making wine tasting more accessible to the public through a game. The app is divided into two parts.  In the first part, the user learns to taste like a pro in 3 simple steps while blind tasting a wine: 1) visual analysis 2) olfactory analysis 3) gustatory analysis.  In the second part, the user starts with 50 tokens and is invited to bet on the characteristics of the wine, such as the grape variety, country and vintage.  This interactive game is the funnier part of the app. To complement this app, Jessica made instructive videos to help players improve their tasting techniques.

A marketplace for tasting products

Wineout is relying on a very smart and innovative business model by offering Vegas Tasting as a tool for wine and beer companies to promote their products and educate their customers.  Considering the very restrictive and regulatory environment that governs the sale of alcoholic beverages, it is indeed an innovative way to disrupt the industry.

Growing the business

biere.jpgWineout has started to think of ways to expand and added a beer tasting game to the app, which received much positive feedback at Mondial de la bière 2017. They are also exploring partnering opportunities to add other beverages such as coffee, spirits, and tea.

In addition, Wineout is also collaborating with Professor Jeremy Cooperstock from McGill University to create an artificial intelligence to provide users with personalized recommendations based on their taste preferences.

Stay tuned for their next monthly event on 1st November 2017 at Wework. They will be presenting Vegas Tasting for an exciting wine and beer tasting event.

Potloc: innovating marketing research while serving local communities

You have been looking at this empty store on your street for weeks and dreaming that a bakery opened there so you could get your daily fresh baguette… what if you could turn your dream into reality? Potloc might be the new innovation to help you do this, in Montreal and throughout the world!

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It all started when Rodolphe Barrere and Louis Delaoustre, two French buddies studying at HEC Montréal walked in their neighborhood (the not so original but oh so picturesque Plateau Mont Royal) and started betting how long a new shop would last in that street and how long before they would go under bankruptcy and they were usually not wrong.

They had pinpointed the problem: desertification of retail. Now, they wondered how they could find a solution.

Tackling a concrete problem

Rodolphe and Louis started questioning people in the streets of Plateau Mont Royal about the kind of businesses they would like to see in their district and progressively, in a year, they collected 5000 answers throughout the city. This was a unique bundle of qualified information. They had created a local collective intelligence.

The social innovation orientation of the startup was clear from the beginning – using crowdsourcing to create smart neighborhoods and involving citizens in the selection of retailers – but it also had to become profit-driven.

Finding a business solution

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Now that they knew what the community needs were, they had to find the right entrepreneurs to answer these needs and this is how Potloc became a unique B2B tool for retailers to find the ideal location for their business. In other words, Potloc is selling location-based data and exclusive market research. Using social media, the team mobilizes residents of a specific district to vote on which stores they would like to see open. Through a home-made algorithm, the team is able to understand customer intents and to analyse the positive feeling under comments.

Growing by expanding throughout the world

“We offer services worldwide – although I have never been to Chicago, I can help a client find out if opening a sauna in a specific street is worthy or not. It works just like Airbnb”

If Rodolphe does not need to live in Chicago to offer services there, the company has already grown by opening a second office in Lille, in the north of France. The city was chosen instead of Paris because it is the capital of retail, where most clients are and in the future, Potloc is planning on opening offices in Toronto and in the US.

What Potloc is now doing is very simple: it serves as an intermediary between citizens, retailers and property developers. Revitalizing local retail is a real problem in Montreal and its suburbs. It is more and more difficult for retailers to survive and it is with a renewed optimism that Innovation Montreal tells the story of Potloc and Moose, two innovative startups that decided to tackle that issue with different means.

Moose is bringing innovation to retailers

Sometimes you don’t need to launch new objects to be called an entrepreneur. Entrepreneurship is about connecting people together through various means, that is exactly what Baptiste is doing in Montreal with Moose.

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This French engineer arrived less than 2 years ago in Montreal to work for a promising startup, OctHuber, as their Lead Software Engineer. Developing innovative solutions for marketing purposes, their main product today is Moose, a marketing tool dedicated to connecting local retailers with communities through store cards.

Affordable marketing tools for all

Think of your local neighborhood shop that sells leather bags that you cannot find anywhere else, or that independent vegan cafe that makes the best matcha latte. these boutique retailers might not have a digital showcase where you can find out about exciting sales or special offers. Moose is bringing this tool to them. The focus is currently on cards – Moose is offering an exclusive tool to retailers to create their store cards.

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(c) Michael Litvack

“The concept is a hybrid between a gift card and a loyalty card, very similar to Starbucks cards, where you buy it once and then reload it whenever you like and gather loyalty points”

Retailers can design their own card and sell it online and offline so they really have a lead on the project while Moose provide them with the technology. It allows small businesses to provide their clients with quality services that they would have found at large businesses. Indeed, more and more Montrealers are going to small cafes instead of Starbucks and supporting new and innovative shops, but they are also expecting the customer service that they would find anywhere else.

Current needs and future projects

When discussing earlier this year with Baptiste, during Startupfest 2017, he was thinking of launching a central app for retailers to be registered by location. However, the app did not fit with what retailers currently need.

“Offering an app immediately would limit our development to one specific location and we want to eliminate geographical frontiers”

A store card is perfect because it can have a physical notion (the card) with digital purposes – creating a community of clients. There is a free version and an integral version with a personalized loyalty program.

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With already +150 clients, Moose will hopefully allow to revitalize local retail in Montreal through an affordable and accessible technology.

PS: to discover wonderful acrylic paintings of Montreal urban scenery, check Michael Litvack collection https://fineartamerica.com/profiles/michael-litvack.html?tab=artwork 

Making Montreal taxi industry greener and more innovative

When we discuss car transportation apps we usually think of Uber and especially in Montreal, we move to a controversial tone. But there are other apps that make car transportation more innovative, more sustainable and more compliant, like Teo Taxi.

Montreal is becoming a pioneer in electric energies

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If we come back five years ago, in 2012, the Montreal market was not ready for these kinds of applications but Patrick Gagné was. This innovator started a first app for booking taxis in Montreal but because of reluctant taxi companies, it was not successful at that time. Since then, he met with the right people and developed his passion for urban mobility and smart city initiatives and became one of the co-founders of Teo Taxi.

Today, Teo Taxi is a successful impact-driven project, innovating the taxi industry. It all started with motivated entrepreneurs and money. Initiated by billionaire Alexandre Taillefer and his growth capital fund XPND Capital, Taxelco is the corporation that drives Teo Taxi.

Controlling the value chain

Instead of trying to change the mindset of taxi companies to use electric cars, Taxelco simply integrated a part of the value chain and bought one company, Taxi Hochelaga, in August 2015.

patrick gagne.jpg“Controlling the second-largest taxi network in Montreal was a big asset to implement change”, Patrick Gagné

With additional financing from Claridge Investment and public subsidies from the Caisse de dépôt et placement du Québec, Teo Taxi was launched in November 2015 with an exclusively electric fleet.

Working hand in hand with the Quebec province

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This is obviously made possible by a good relationship with public services. Just like Uber, Teo Taxi is part of a pilot project from Quebec to position Montreal as a green and to turn public transports into responsible economic and social development tools. The province amended previous regulations to allow Taxelco to rent taxi permits. In the context of a new car electrification program, a $5-million grant was also given.

What makes the venture so attractive is its unique positioning, combining the tech innovation of an app with the professionalism of the traditional taxi industry.

“We are partners with the taxi industry and comply with local politicians’ expectations.”

A promising future in expansion 

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Teo Taxi owns its research infrastructure and its electric cars fleet (the very recognizable fleet of green and white Nissan Leaf, Tesla and Kia Soul vehicle). And Taxelco has a wider purpose. It has already started discussing similar projects in other cities in the world such as Winnipeg in Canada, Mulhouse in France, Colombus in the US (Ohio). Other projects also include launching electric taxibuses with the overall purpose that economic and social benefits are derived from the use of electric vehicles.

Impak Finance is innovating banking tools with a social purpose

Did you know that finance could be purposeful, and that soon you could open a bank account in a cryptocurrency that allows you to make a difference in this world? On the eve of its official launch, Paul Allard, CEO of Impak Finance told us all about the impak coin (MPK) and how it would change the relationship that bank users have with finance.

Indeed, when we think of finance and banking in general, we usually picture profit-driven tycoons, speculating over stocks, options and other tools with the general public being somehow exploited eventually. But have you ever heard of the impact economy? This alternative way of doing business is actually a new market force that strives to achieve an intimate connection between profit and purpose.

A new conception of finance

paul_allard_impakfinance_4x5_200dpiImpak Finance is a new Montreal startup that positions itself right in this context. As explained by Paul Allard, the mission statement is clear:

“In the context of extreme financial deregulation, we want to remodernize people’s experience of economy.”

Through this innovative and disruptive approach, Impak Finance wants people to understand what banks do with their money with transparency and social consciousness, and change the way people experience their relationship with money.

Impak coins

When we hear the term “cryptocurrency” we think of bitcoins, and we have a vague understanding that it is related to blockchain but we usually see these new fintech tools as suspicious because of the absence of regulation. Well, impak coins (MPK) aim at being the first cryptocurrency not only in Quebec but worldwide, that is created by the book with full transparency.

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It will have the assets of other cryptocurrencies –the ability to transfer money with no fees, but it will have a key differentiating aspect – its stability. It will only be tradable on a permissioned market managed by impak Finance, not on other digital asset exchanges.

Every transaction involving an impact-driven company will be rewarded and MPKs will only be usable at specific businesses that are part of the impact economy – for example, eating at Panthere Verte vegan restaurants, using Teo-Taxi vehicles, drinking Rise Kombucha beverages.

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To structure transactions, an online ecosystem will be launched at the end of 2017, with the perspective that it becomes eventually an online bank. Anyone will be able to buy MPK on this platform, to use their money sustainably. Citizens will be able to identify impact merchants and have access to products and services aligned with their values.

“People will be able to actively participate in transforming the world every day by responsibly choosing which companies their money will support.”

Canada’s first socially responsible chartered bank?

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You might ask yourself if all this is realistic, if it is possible to have a financial ecosystem that is secure, energy efficient, with no intermediary, no fees and with value. With an initial equity fundraise of CAD$1.5 million, it is clear that a significant community is interested in spending meaningfully.

With an upcoming official presale coming in August, impak coins is expecting to connect 500 enterprises, 150 capital partners, and 5,000 user participants by the end of the year.

If you want to understand all about this innovative project, you can read Impak Finance White Paper.

Neoshop, selling innovative objects offline in the heart of Montreal

When we think of innovation we often think of new apps to facilitate our life, we think of smart objects, artificial intelligence, new service providers but there is a myriad of smart objects being created in Montreal, and now you have a physical address to find them – Neoshop.

Once upon a time in France

Yes, the idea came from France, with the first Neoshop opening in Laval in 2013 but through an initiative of the dynamic Quartier de l’Innovation, it successfully expanded in North America with Montreal as a HQ. The idea is to offer to consumers the innovations created by startups and thus, to support these startups when marketing their innovations.

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Credit Substance ETS

A business accelerator for innovative startups in Quebec

The Montreal boutique opened almost a year ago and we met with Hugo Paquin, its manager, last week during Startupfest 2017.

We want to progressively become the reference for innovative products in Quebec. Some of these startups only have an online presence but they could reach many customers by using a physical sales point.

Neoshop acts like a physical address for startups but it is much more than this – the idea is also to help startups fine-tune their marketing strategy. This is where Hugo can add a true value. With over seven years of professional experience in marketing and communication, having worked in prestigious organizations such as KPMG and CGI, he knows how to share new ideas with startups to leverage their growth strategies.

During Startupfest 2017, Neoshop had a pop-up kiosk where they were displaying some of the popular objects they offer – Naak energy bars, OCNI Factory seasoning mix, Kinesix sportswear, Nex Band a smart bracelet, Bubbles products… and Hugo met many new startups to expand the Neoshop catalogue in the near future.

Strengthening the community

Eventually, the goal is to create an international network where European products will be offered in Montreal and Quebec products will be advertised in Neoshops in France or Ireland. These innovation boutiques are mostly targeted at “early adopters” and Millennials, who are already sensitive to innovation but being a physical retailer also allows to target pretty much anyone.

For now, Neoshop does not have a permanent physical address but it is hosted by Quartier de l’Innovation which already brings visibility and awareness. In the middle of engineering works in Downtown Montreal, Neoshop surely serves as a bridge between innovation and the consumer market.

Kinesix Sport is innovating sportswear the Canadian way

Canada is famous worldwide for its extremely cold winters so it is natural that a very promising Montreal startup has found out a way to leverage innovative tools to make people warmer. We met Jonathan Albrecht from Kinesix Sports during Startupfest 2017 edition. He is currently finalizing what could be the perfect smart object for urban Montrealers next winter.

The concept of a heating jacket

Have you ever heard of heating jackets? It is mainly used by amateurs of extreme sports (skiing or hiking). But Kinesix is taking a step further and working on making this a smart object, giving users the possibility to control temperature from their smartphones.

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Basically, heath is conducted through carbon elements to twelve heath zones. A manual mode is available but the app can also determine the optimal temperature. The fabric is similar to Gortex so it does not absorb water or perspiration for an optimal comfort. And the price remains competitive compared to Canadian premium winter jackets (it is $300 on pre-sale and eventually the final retail price will be $699).

Combining a passion for sports and biomechanics

john.jpgJohn has always been into sports. After living in France during his teenage years, he came back to Canada and decided to study in kinesiology and in biomechanics. He worked in a sports store for 5 years where he clearly identified a need for simplifying winter sports clothing. His dream was to combine these two passions and work in the product development division for Nike.

His passion for entrepreneurship eventually led him to think of starting his own business – Kinesix, offering innovative high-end products for athletic usage. In this context, launching a smart heating jacket was the next logical move:

 “In sports apparel, innovation has to come from smart objects. Brands like Nike tend to innovate their equipment to produce better fabric but not to create smart connected objects”

A 100% Canadian product

love winterKinesix is working in partnership with the Centre de transfert technologique in Saint-Hyacinthe to integrate heating elements and develop the an expertise for mass production. The electronic elements are produced in partnership with DFX Tech and the heating parts with Memtronik. John has already raised interest from potential buyers in France and Switzerland:

It is important to offer a Canadian product especially when selling the product in Europe. It provides credibility.

For now, the team is finalizing technical elements, working on the rechargeable battery but the heating jacket has already raised a lot of interest (especially through an article on La Presse) and a Kickstart campaign will soon be launched. Pre-purchase requests come from various customers – senior citizen, students or athletes – which confirms the multiple usages of such a smart object.