When we think of innovation we often think of new apps to facilitate our life, we think of smart objects, artificial intelligence, new service providers but there is a myriad of smart objects being created in Montreal, and now you have a physical address to find them – Neoshop.
Once upon a time in France
Yes, the idea came from France, with the first Neoshop opening in Laval in 2013 but through an initiative of the dynamic Quartier de l’Innovation, it successfully expanded in North America with Montreal as a HQ. The idea is to offer to consumers the innovations created by startups and thus, to support these startups when marketing their innovations.
A business accelerator for innovative startups in Quebec
The Montreal boutique opened almost a year ago and we met with Hugo Paquin, its manager, last week during Startupfest 2017.
We want to progressively become the reference for innovative products in Quebec. Some of these startups only have an online presence but they could reach many customers by using a physical sales point.
Neoshop acts like a physical address for startups but it is much more than this – the idea is also to help startups fine-tune their marketing strategy. This is where Hugo can add a true value. With over seven years of professional experience in marketing and communication, having worked in prestigious organizations such as KPMG and CGI, he knows how to share new ideas with startups to leverage their growth strategies.
During Startupfest 2017, Neoshop had a pop-up kiosk where they were displaying some of the popular objects they offer – Naak energy bars, OCNI Factory seasoning mix, Kinesix sportswear, Nex Band a smart bracelet, Bubbles products… and Hugo met many new startups to expand the Neoshop catalogue in the near future.
Strengthening the community
Eventually, the goal is to create an international network where European products will be offered in Montreal and Quebec products will be advertised in Neoshops in France or Ireland. These innovation boutiques are mostly targeted at “early adopters” and Millennials, who are already sensitive to innovation but being a physical retailer also allows to target pretty much anyone.
For now, Neoshop does not have a permanent physical address but it is hosted by Quartier de l’Innovation which already brings visibility and awareness. In the middle of engineering works in Downtown Montreal, Neoshop surely serves as a bridge between innovation and the consumer market.