Telling stories by designing authentic products

Designing, creativity and adventurousness run in the family for Antonio and Lorena. Having an industrial designer as a mother and an astrophysician as a father, the siblings have a passion for design. They are inviting Montrealers to embrace their innovative products.

Not interested by traditional paths

Lorena studied ceramic and graphic design while Antonio went for sculpture and industrial design. They both started their careers few years ago in the corporate world and in design studios. However, something was wrong – a sense of uneasiness, lack of authenticity? Antonio decided to go back to studying and chose an environmental programme in design and architecture at Universite de Montreal and Lorena quit her job. Brother and sister decided to become partners and Co/Crea Studio was born.

We did not agree 100% with what the market had to offer, we needed to create ourselves something that aligns with our vision of the world. 

Their conception of design is responsible and interdisciplinary, it embraces circular economy and has a positive impact of society while remaining viable. 

Going against the grain: durability vs. trends

(c) Tora Chirila

People are either graphic designers or industrial designers but studios rarely combine the two. Blending 2D and 3D is a way to provide richer experiences and mutually benefit from each other.

Lorena and Antonio work on the ideation process together, then, the lead will depend on the type of product or service. The focus is always on offering a sustainable product or service with an extended life – which is against the processes of the industry.

Conveying messages through products

They are currently working on a series of products called the “Fundamental Series”, to promote good habits: a book-end, to leave technology aside and go back to reading books, candlesticks to give more light to our lives…

(c) Tora Chirila

To do so, they are partnering with Mexican artisans from a small village called Tecali which is famous for its expertise in marble and onyx craft. Unlike many manufacturers that go there for cheap but quality labour, the two Montrealers want to provide artisans with fair trade opportunities and… to come back to their country of origin!

Another product, “My Montreal, our island” was created after a call for projects inviting designers to reinterpret Montreal souvenirs (that are mostly made in China as we all know…). Using Montreal’s insularity, the designers created an original mug that showcases Montreal diversity and authenticity: it is made in clay as a reminder of the sand beaches on an island, it has the island of Montreal carved in the bottom, and the name is written just like you would write with your fingers in the sand. 

Of course, if you don’t know the story, you might just see it as another mug in a souvenir shop, but this is why design is so important for us – it helps conveying stories in a durable and creative manner.

You can buy these products online.

Author: khatidja.kassam

Founder of Innovation Montreal, MBA Graduate, interested in innovation, entrepreneurship, impact investment in Montreal and elsewhere!

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