Kinesix Sport is innovating sportswear the Canadian way

Canada is famous worldwide for its extremely cold winters so it is natural that a very promising Montreal startup has found out a way to leverage innovative tools to make people warmer. We met Jonathan Albrecht from Kinesix Sports during Startupfest 2017 edition. He is currently finalizing what could be the perfect smart object for urban Montrealers next winter.

The concept of a heating jacket

Have you ever heard of heating jackets? It is mainly used by amateurs of extreme sports (skiing or hiking). But Kinesix is taking a step further and working on making this a smart object, giving users the possibility to control temperature from their smartphones.

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Basically, heath is conducted through carbon elements to twelve heath zones. A manual mode is available but the app can also determine the optimal temperature. The fabric is similar to Gortex so it does not absorb water or perspiration for an optimal comfort. And the price remains competitive compared to Canadian premium winter jackets (it is $300 on pre-sale and eventually the final retail price will be $699).

Combining a passion for sports and biomechanics

john.jpgJohn has always been into sports. After living in France during his teenage years, he came back to Canada and decided to study in kinesiology and in biomechanics. He worked in a sports store for 5 years where he clearly identified a need for simplifying winter sports clothing. His dream was to combine these two passions and work in the product development division for Nike.

His passion for entrepreneurship eventually led him to think of starting his own business – Kinesix, offering innovative high-end products for athletic usage. In this context, launching a smart heating jacket was the next logical move:

 “In sports apparel, innovation has to come from smart objects. Brands like Nike tend to innovate their equipment to produce better fabric but not to create smart connected objects”

A 100% Canadian product

love winterKinesix is working in partnership with the Centre de transfert technologique in Saint-Hyacinthe to integrate heating elements and develop the an expertise for mass production. The electronic elements are produced in partnership with DFX Tech and the heating parts with Memtronik. John has already raised interest from potential buyers in France and Switzerland:

It is important to offer a Canadian product especially when selling the product in Europe. It provides credibility.

For now, the team is finalizing technical elements, working on the rechargeable battery but the heating jacket has already raised a lot of interest (especially through an article on La Presse) and a Kickstart campaign will soon be launched. Pre-purchase requests come from various customers – senior citizen, students or athletes – which confirms the multiple usages of such a smart object.

Bringing artificial intelligence to the business world

Element AI is the new darling in tech innovation. This 100% Montreal startup is revolutionizing artificial intelligence usages and making a big name in the business environment. We met with one of its co-founders, Anne Martel, during the 2017 edition of Startupfest in Montreal. She shares glimpses of this fascinating journey.

After closing the biggest Series A financing of the year ($135 million) and less than a year after their launch, Element AI has become the leading global company when it comes to AI.

From Art History to Artificial intelligence

anne martelAnne graduated from Concordia University in Art History and Finance less than 10 years ago. Today, she is the Senior Vice President of Operations for possibly the biggest AI incubator in the world. Without any previous experience in AI or computer sciences, but with a natural tendency towards entrepreneurship, she started her career by taking over the family business in the healthcare industry, manufacturing hardware for medical equipment and helped structure the company before selling it. This first experience had given her the desire to start a new company, in the tech industry this time.

She met serial AI entrepreneurs Jean Francois Gagne and Nicolas Chapados who were brainstorming about launching an accelerator or an integrator of tech projects. Both had a strong successful background in AI projects, building companies over the years. Anne successfully shaped her role in that triangle.

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Joining dots in the AI network

Element AI’s business model is based on creating connections with AI centers (McGill, Université de Montreal) and “bringing together the best in entrepreneurship, technology and academia”. With AI pioneer Yoshua Bengio as a co-founder, the startup can only be on the right track.

The business goal of Element AI is to reorganize companies around AI, automatize and strengthen processes in the fields of logistics or supply chain. Through a strong strategy consultants team, the company is building relations with corporations and educating them.

We all know Siri, how it uses language processing to understand the questions we ask and then are able to make simple operations on our devices. But there is even greater potential when it comes to disrupting business solutions – imagine a device that could organize treatment procedures, memorize and assist doctors in making the most informed decision?

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During Startupfest 2017, Element AI presented the Mur.AI, demo provided in real time, a capture of the world as seen through the eyes of a street artist

Growing next to the tech giants

Although Element AI is backed up by big names like Microsoft, Intel and Nvidia, the idea is to remain an incubator of talents.

“We are focused on B2B solutions, so we provide an alternative to tech giants and attract different talents.”

Experts that are hired are not only specialized in AI research but they also understand robotics, manufacturing, cyber-security, financial services. They bring this unique transversal expertise to businesses.

Startupfest, a unique blend of innovation and impact

For two full days, the Old Port of Montreal was bustling with innovation, entrepreneurship and meetings of all kinds, be it under a lovely sun or heavy rain.

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Speaking out, networking, pitching, judging…

If you were frightened by the impressive amount of rain that poured on Friday afternoon, you could listen to influencing speakers sharing their experiences during keynote sessions. Kimberley Bryant and her daughter told the moving story of their journey towards empowering black girls and encouraging them to become “the new Mark Zuckerberg”. Justin Schier explained how he created Scruff in the strategic niche market of gay dating apps. Tom Williams pointed out the best practices when it comes to recruiting talents…

When the sun came back, or if you were motivated under the rain, you could discover dozens of startups in the tents outside. Fondation Montreal’s tent was presenting different startups every day and we met with one of Unito’s cofounders, Eryk Warren, who explained how they were providing unique solutions to companies by synchronizing their tasks and projects through a unique platform.

Quartier de l’Innovation was presenting the newly opened Neoshop, which is the first physical location for innovation in Montreal, bringing startups’ products to the people.

In the Demo Zone we discovered Food Trip To, giving people the chance to travel around the world through their exclusive gift boxes.

We also met with lovely ladies who, under their candid looks, were actually impartial judges – the Grandmothers tent is one of the most popular pitch contests and many courageous entrepreneurs were queuing to take a chance, pitching for 30 seconds and answering questions for 30 seconds. Brenda, Doreen, Marilyn, Pearl are all grandmothers but they are also influential business women who have been at key managerial positions for years. During two days, the busy ladies heard over 350 pitches!

Eventually, making an impact

In the end, it was very inspirational to find out that the big $140,000 Prize was awarded to a startup dedicated to making the world a better place – FlashFood is an app helping groceries in Ontario fight against food waste by providing clients with discounts (very similar to Eatizz in Montreal, that we portrayed last year!)

So yes, innovation is surely about discovering new technologies and unwinding the potential of artificial intelligence but it is above all about finding better ways to address simple matters.

Montreal, the smart city to be this summer

So much is happening in Montreal in Summer. You might definitely have heard of the Jazz Festival but did you also know that there was one of the biggest international Startup Festivals? Innovation Montreal is happy to introduce you to this unique event and give you some glimpse of the action throughout a week.

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Introducing the “Startupfest

Quick facts – this is already the 7th edition, 4500 people are expected, coming from 20 countries, invading the Old Port district of Montreal July 12-15. There are exclusive events happening –premium mini-events, hackathons, but also traditional keynote sessions, networking breakout sessions, a giant tent to present innovative projects including, last but not least, the Grandmother’s tent, where entrepreneurs will have to pitch their projects with such simple words that grandmas should be able to understand! Quite a challenge, right?

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Creating wins

Of course, the festival is about showcasing innovative projects, but they main idea is to connect entrepreneurs with investors, but also with corporations, to strengthen the community. It is a unique opportunity for Montrealer startups to meet with international investors and to create synergies between international startups. For Matt Kanas, a blogger recalling previous editions,

It was a visceral example of how a community can truly help and support itself with a singular purpose: achieving a prosperous future for Canada’s startup community.

Montreal, a global smart city

This is also a great opportunity for the city of Montreal to show to the world all its potential as a hub for innovation in North America. People often think of the Silicon Valley, or New York or Toronto as dynamic technological hubs but Montreal is also a smart hub with dedicated programs like Montréal Smart and Digital City Action Plan (2015-2017) and as the city celebrates its 375th anniversary, it is more than ever in the mood for showcasing how digitally-savvy its people are, how the city bustles with new projects and how it creates opportunities for financing and development.

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A glimpse on the program

On Wednesday, dedicated sessions in French will require a separate registration but from Thursday July 13, things will seriously get started with Best Pitch competitions, Brain Dates, “How-to” sessions where notorious speakers will be sharing their experiences, “Future-of” sessions where they will be discussing what will be a key differentiator for entrepreneurs moving forward – automation, finance, augmented human intelligence…

Stay tuned for pictures, quotes and exciting discoveries on our Instagram and Twitter accounts and more articles to come!