Did you know that a start-up project could actually collect 539.000 CAN on Kickstarter? Discover the key to success and the exciting journey of Maxime, Xavier, Gabriel and Olivier, four high school buddies from Montreal who decided to make their way into the very innovative market of “the Internet of things”, and created Smarthalo, a local smart product made on the South Shore of Montreal, one of the most biking-friendly cities in North America with more than 350 km of bike paths.
Improving the cycling experience with simplicity
It all started during a road trip in Philadelphia: being avid cyclists and particularly obsessed with technology and innovation, the four buddies pointed out many shortcomings in the cyclist experience, especially in a city where you need to navigate on a GPS while watching out for cars. The four boys wanted to offer a project using the technology that people already mastered (a smartphone) and bring this experience a step further, without affecting the simplicity and purity of pedaling.
And this is how they took the leap of becoming entrepreneurs and developed the concept of SmartHalo: a device that is simple yet smart, and permanently fixed on the handlebars of the bike, connected by Bluetooth to the user’s mobile. You can watch this video to fully understand this great concept.
“The concept had to be simple: a circle with green and red LED to indicate the right and left”.
A well-thought and well prepared crowdfunding campaign
What makes SmartHalo different than other entrepreneurial projects is the way it raised the awareness of urban population. The four friends spent a whole year preparing the crowdfunding campaign: “we spent our days talked about our projects, always asking questions and selling the concept to pretty much everyone in our immediate circle”, explains Xavier. They also applied for several funding programs (Montréal Inc, Concours Québécois entrepreneurial, HEC).
An expanding market with an international public
The crowdfunding campaign was successful in many ways: obviously, it brought eight times more than the sum expected (67.000 CAN) but also it showed that a real community of urban cyclists existed and that it was fully implicated in terms of digital awareness and smart products.
Competition is high in this area – global companies are already developing GPS devices for bikes (like TomTom) and other similar startups create smart objects – but Xavier finds it stimulating as it shows that the market is strong and growing. Indeed, smart objects are trending nowadays: “the Internet of Things” is progressively making its way into our daily lives and the Kickstarter campaign’s success is a proof that demand is thriving and it’s only the beginning.
Pre-orders (the product will be available for delivery in May 2016) come from all around the world, especially from the United States, Germany, United Kingdom. Demand comes from countries where urban cycling is already well developed and where people use their bikes to commute to and from work.
“Only 15% of orders are placed in Canada. Kickstarter really helped to make our consumer base more international”
Next steps: launch and update!
Cycle Labs has already received 5000 pre-order requests. They intend to resume promotion but also update the options of the SmartHalo application to create a real community of users that will be able to connect to other “SmartHalo-ers”, perhaps create friendly competitions, games and many other interactional and innovative options.
You can pre-order SmartHalo for a discount price of $139. If you wait until May 2016, it will be $159