Shaking the world of food entrepreneurship, meet Amélie Morency

“When I was 8, I started selling potpourri baskets in the street one day, and I got 50 bucks out of it. I thought: that’s it, I’m an entrepreneur!”

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Amélie Morency is 24 today and she has already launched two startups, and one on the way. This time, she is ready to change the face of food entrepreneurship in Montreal through the FoodRoom an innovative culinary co-working place to open this spring.

Entrepreneurship, a means to achieve independence

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photo by Foodivine Photography

Amélie is impatient, passionate and ambitious. Entrepreneurship has always been her way of achieving autonomy. Realizing the importance of earning money at 8, she had a bank account to keep her savings at 14 and started a landscape gardening company while studying. Her family gave her great examples: her father and grandmother were entrepreneurs and have always been supportive. “I didn’t need to do all this, but I have so many aspirations and I always want more responsibilities, more challenges”.

When her mother wanted her to go to university, Amélie preferred the more pragmatic Cegep program. She then graduated from Institut de tourisme et d’hôtellerie du Québec (ITHQ) and started working in a restaurant but moving up the ladder was too slow for her, she needed to achieve her goal faster and the solution was in entrepreneurship.

Amélie knows that entrepreneurship is not for idealists and sometimes you will break your neck. However, she did succeed in launching a successful first startup, A toutes les sauces, an eco-friendly catering company, and she earned several prizes and awards from the prestigious Founder Institute, Coop HEC and Fondation ITHQ…

The FoodRoom, an innovative solution to entrepreneurs’ problems

When Amelie launched A toutes les sauces, she quickly faced a major issue which wasn’t cash flow but a stable location to cook to meet the needs of her clients and fulfill impending contracts. Lack of infrastructure is what inspired the FoodRoom.

Other similar shared kitchen initiatives exist in Europe and the United States (the San Francisco’s Underground market was a pioneer). Montreal is a fertile ground for such innovative initiatives: Amélie is part of a broader community of young immigrants and Quebecers willing to build a food patrimony for themselves (on this subject, read Alix Food’s terrific blog), and she wants to provide her fellow entrepreneurs with the physical and social infrastructure to create delicious products, build partnerships with producers.

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The 7500 sq feet coworking space will be located in the Ahunstic area in Montreal. Half of the space will be dedicated to cooking and half will be transformed in offices and a multipurpose hall to organize events and trainings.

“We want to become more than a kitchen rental project, we want to create a community with high quality equipment”.

Through monthly subscriptions, members will get access to customized services. Caterers, small-scale producers (salsa, cookies, ice cream), chefs or food-truck owners’, everyone need a space to cook and in fact, the FoodRoom has already secured 23 contracts with clients and 65 are on waiting list.

“Getting investors to believe in you and your company is the toughest part.”

Investments for the FoodRoom came from Amélie’s private funds, from private investors and bank loans, but today, more than 500 000$ have been invested in the company and the building permit is settled so nothing will stop this exciting project from blooming this spring!

For now, you can visit their website, Facebook, Twitter and Instagram, and you can meet Amélie at La Gare co-working if you’re in the area.

Bastien Poulain, innovating the cola industry

It might be cold in Montreal but the city is bustling with hot innovative projects. Bastien Poulain is one of these dynamic young entrepreneurs surfing on the wave of innovation. He has launched 1642, the first cola made of maple syrup, in a country where the soda industry is clearly dominated by multinational firms.

Entrepreneurship? It runs in the family

bastien-poulain.jpgBastien is not from Montreal but his heart now belongs to the city. Born in the French city of Rennes, he was raised in Brittany in a family of entrepreneurs.

“My father and grandfather were both entrepreneurs. It runs in the family. I spent my childhood immersed in this world. Every Saturday morning, I opened the cheques with my father and gave him the amounts.”

However, Bastien knows that having childhood memories is not enough: to be an entrepreneur, you need to have an original idea, and be passionate about it. Bastien started his professional life in China and Montreal in the hotel industry and the idea of a Quebec cola only came to his mind in 2013.

Innovative financing tools

Like many startupers and entrepreneurs, Bastien had to juggle with several financing tools: although he had put money aside before the project, he launched a crowdfunding campaign on Indiegogo and raised $7,111 CAD in a month. He also earned a grant from Fondation Montréal Inc, and credit from Banque Nationale and from private investors through the TV show “L’Oeil du Dragon”. Bastien knows that money is the backbone of his effort: “financing is a continuous goal that we have to consider on a daily basis to manage our growth”

Producing a local soda through social entrepreneurship

bouteille1642.pngProducing alternative sodas is not a new idea and there are many examples in the world, such as Breizh Cola, a soda launched in Bastien’s original region of Brittany, but what is so innovative and special about 1642 is that (almost) everything about it is local.

“In Quebec, we have the chance of having the most natural and healthy sugar so when we asked ourselves what we would put in our cola, the answer was crystal clear”.

Not only is the product local but it is also perfectly adapted to the changing market: Today, consuming local products is not a trend anymore, it is a fact.

Bastien is dedicated to working with quality local actors: his company is the only one in the soda industry working with the best Canadian micro-distillery, Le Domaine Pinnacle. All providers and employees are local. The cola itself is named after the foundation date of Montreal, and Bastien has already developed strategic language elements and strong communication.

“We want to tell a story with our 1642, a story for all Montrealers, whether we were born here or made it our home. This is the story of our proud city”.

Consumers become influencers

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Bastien started his adventure by targeting the Canadian market and neighbour states who have a good image of Canadian products. His target consumers are in their twenties and thirties, they are striving for innovative products and they like to tell all about it. “1642 is not a luxury product, it is a quality product”. Although an individual bottle will cost around $2 CAN in Canada, it is distributed in more than 600 locations in Quebec (you will find a helpful interactive map of Montreal on the website), in prestigious restaurants (Le Toqué, l’Européa in Montreal), in supermarkets and delicatessen shops. 1642 wants to create a niche on the fizzy drink market.

Next steps?

There is no doubt that 1642 will continue to grow in Canada but the company wants to develop sales in Europe, China and the US. They have also started to expand the range of products with 1642 Tonic, their new soda. In the short term, communication and PR remain a key issue and Bastien will represent Canada as a delegate at the G20 Young Entrepreneur Summit (G20YEA) in Beijing in August 2016, along with 16 other entrepreneurs.

1642 is sold in more than 600 locations in Quebec and 20 in France and Belgium, you can also buy it online. It is very active on Facebook, Twitter and Instagram. Personally, I have tasted it at L’Intermarché Universel, 89 av. du Mont-Royal Est.