5 startups disrupting eating and drinking habits at Montreal Grand’ Messe

We, humans, have never been so self-conscious about the way we eat, for better or for worse! We eat differently, we seek innovations in the products we choose, we want to be healthier, but while having fun! If you recognize yourself in the “we”, you should discover these 5 Montreal startups.

Innovation MTL discovered them during Fondation Montreal Inc. annual event, La Grand’ Messe. For this 3rd edition, 100 startups were gathered to present their newly crafted products to investors, media, influencers, and the general public.

Mushup coffee

Do you also have that colleague who decided to cut off his coffee consumption because he was experiencing chest pains, insomnia, anxiety? Perhaps he or she would be interested in Mushup coffee… quality and fair trade coffee beans, roasted in Montreal, but without all the negative effects of coffee thank to a magic ingredient: mushrooms! Not magic mushrooms, but medicinal mushrooms extracts that add healthier virtues while enhancing the taste of coffee beans. Who knew that the coffee industry still had room for innovation? Try it out, it is delicious (and the branding is gorgeous too)!

Cultur’ dough

Eating is about so much more than feeding yourself or even indulging, it is about living new experiences. If you cannot afford a trip to an exotic destination perhaps you can at least experience that change of scene during a handful of seconds by biting in one of Cultur’ dough cookies. You can jump from Japan to the Mediterranean, from Mexico to the Middle East, without any visa, directly from your taste buds to your imagination. For those who seek something different from regular cookies, it is definitely worth it.

Choco de Lea

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💓 💓 💓 #chocolate #vegan #heart

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Chocolate is a guilty pleasure in so many ways: it is rarely fair trade, it is a calorie bomb, it uses animal products, and often comes in non-recyclable packaging. Léa wants to solve (almost) all these problems with her craft chocolate bars. Using soya milk and gourmet ingredients, she advocates a more responsible consumption of chocolate. We had the opportunity to taste the camomile and cherry flavoured white chocolate. It was surprisingly delicious. It is brand new, so follow her adventures on Instagram!

Haumana

Haumana produces baobab natural energy bars. If you wonder what a baobab is, it is a tree that grows in Africa. People there consumes the citrusy fruit that comes from the tree after drying it and making a powder out of it. It is said to have true health benefits. Haumana is working with a cooperative of women in Senegal to produce their vegan, raw and gluten-free energy bars. The light sour taste gives it a funky twist. And don’t worry, there is an option with chocolate too, it is available here.

Blue Pearl Distillery

Last but not least, if you want to make that old gin & tonic look rejuvenated and more exciting, while supporting a Montreal based company, Blue Pearl Distillery has created a surprising, delicious and funny product to try. With 100% Quebecois ingredients, their Bleu Royal gin has a flowery flavour (it is distilled with juniper berries and coriander) and a natural blue color (apparently it comes from the butterfly pea flower) and… when you mix it with (1642) Tonic, it becomes pink. More than an ordinary liquor, Blue Pearl wants to offer experiences, and magical ones, preferably. You can find Bleu Royal gin at the SAQ.