Telling stories by designing authentic products

Designing, creativity and adventurousness run in the family for Antonio and Lorena. Having an industrial designer as a mother and an astrophysician as a father, the siblings have a passion for design. They are inviting Montrealers to embrace their innovative products.

Not interested by traditional paths

Lorena studied ceramic and graphic design while Antonio went for sculpture and industrial design. They both started their careers few years ago in the corporate world and in design studios. However, something was wrong – a sense of uneasiness, lack of authenticity? Antonio decided to go back to studying and chose an environmental programme in design and architecture at Universite de Montreal and Lorena quit her job. Brother and sister decided to become partners and Co/Crea Studio was born.

We did not agree 100% with what the market had to offer, we needed to create ourselves something that aligns with our vision of the world. 

Their conception of design is responsible and interdisciplinary, it embraces circular economy and has a positive impact of society while remaining viable. 

Going against the grain: durability vs. trends

(c) Tora Chirila

People are either graphic designers or industrial designers but studios rarely combine the two. Blending 2D and 3D is a way to provide richer experiences and mutually benefit from each other.

Lorena and Antonio work on the ideation process together, then, the lead will depend on the type of product or service. The focus is always on offering a sustainable product or service with an extended life – which is against the processes of the industry.

Conveying messages through products

They are currently working on a series of products called the “Fundamental Series”, to promote good habits: a book-end, to leave technology aside and go back to reading books, candlesticks to give more light to our lives…

(c) Tora Chirila

To do so, they are partnering with Mexican artisans from a small village called Tecali which is famous for its expertise in marble and onyx craft. Unlike many manufacturers that go there for cheap but quality labour, the two Montrealers want to provide artisans with fair trade opportunities and… to come back to their country of origin!

Another product, “My Montreal, our island” was created after a call for projects inviting designers to reinterpret Montreal souvenirs (that are mostly made in China as we all know…). Using Montreal’s insularity, the designers created an original mug that showcases Montreal diversity and authenticity: it is made in clay as a reminder of the sand beaches on an island, it has the island of Montreal carved in the bottom, and the name is written just like you would write with your fingers in the sand. 

Of course, if you don’t know the story, you might just see it as another mug in a souvenir shop, but this is why design is so important for us – it helps conveying stories in a durable and creative manner.

You can buy these products online.

5 exciting findings from Grand Messe startup invasion

Last Thursday, if you were walking on Monk boulevard in Montreal and passed by the beautiful church on number 5959, you would never have imagined what was happening inside… 100 Montreal startups were presenting their products and services to media, corporations, influencers and the general public.

In an old church transformed into Theatre Paradoxe, you could discover various innovative ventures in the food, travel, services, marketing, design or fashion industry. This 3rd edition of the Grand Messe was organized by Montréal inc and presented by Bell. Startups were pitching their ideas in confessionals to the media who symbolically awarded a benediction to their favorite emerging startup.

Innovation Montreal’s team was on the ground and discovered 5 innovative products:

Brwski, the first in-store digital beerologist that simplifies how grocery customers discover beer in-store. They invented a unique machine to help beginners and beer geeks look for the perfect beer in store.

Sagafrika, offering the first range of African frozen dishes cooked in Quebec. We met with Sandra, the founder, and tasted a delicious cassava leaves sauce from Congo.

Perla Paletas, bringing typical healthy Mexican ice-cream and Popsicle to Canada. Made with real fruits and no additive, they offer an original healthy snack for summer days. We tasted their lime and cucumber Popsicle and their chocolat and raspberry frozen yogurt. Perla has launched a crowdfunding campaign on Ulule to extend her product line.

With the same healthy concerns in mind, we got to admire a bicycle made of wood, Picolo Velo. The wooden bike frames have been designed and built in Montreal with social, environmental concerns. We also discovered that the same sustainable concern was shared by corporations : Reunion D Sens offers companies two innovative locations in the heart of Montreal to organise meetings. These locations offer a unique experience that stimulates creation and helps to lower stress levels and increase confidence.

Stay tuned for more in depth stories on some of these innovative startups!