Introducing the new innovation in craft beer tasting, made in Quebec

If you live in Montreal nowadays, you must have heard of the art of craft beers. You must know that in Quebec, beer consumption can be as refined as wine tasting in France. To make this local strength more visible, Catherine Roux has created an innovative product to help you discover new microbreweries: Passeport en fût.

Create a local emulation

The original idea for Passeport en fût was discussed in August 2015, between Catherine and her co-founder Geneviève. Catherine worked with the Quartier Latin SDC (Société de développement commercial), an organization that helps retailers promote their activities in their local environment. In a neighborhood like Quartier Latin, where there are many breweries, bars and restaurant, she wanted to offer innovative ways to create a bond between SDC and the general public.

With the rise of craft beers in consumption patterns, focusing on microbreweries was the most natural move. Especially as there were no efficient models to help retailers promote their products: there are big events organized every year to promote the craft brewery industry (cf. Mondial de la Bière) but there is no real product or service to encourage people to discover breweries by themselves, throughout the year.

“Microbreweries are real partners, they do not participate to our project, they are fully part of it”

From vouchers to a mobile application

photo Pascale Martel

A new startup was born. The original project was as simple as revolutionary: a booklet of vouchers – 12 vouchers for 12 beers (or non-alcoholic drinks) in 12 Montreal microbreweries, at a very attractive price, for a limited period. The vouchers were mailed directly to buyers. This model really put forwards breweries through a B2C approach.

For the two first editions, in 2016 and 2017, this paper version of the passport proved to be very popular but Catherine received a growing demand for innovating her product: turning the passport into a mobile application was an attractive idea, but it needed capital and expertise to succeed.

In 2017, Catherine met with the founders of a web agency, Okam and got a “professional” crush with its co-founders, Samuel and David.


With this new partner, she could develop the app and bring her entrepreneurship adventure to the next level: through technology, she could extend the service to the rest of Quebec and serve a wider audience.

In October 2017, the new version of Passeport Local and the app were launched, with the opportunity to discover 12 locations out of 70 microbreweries throughout Quebec.

A new technology startup to promote local entrepreneurship


The success of Passeport en fût crossed both the provincial and national borders and Catherine is currently working on possible projects in the rest of Canada and the US.

To implement these new developments, she has created another startup, PSSPRT, that specializes in developing technology products dedicated to discovering local companies and their products. Along with her partners from Okam, they are working on bringing personnalisation and customization to a whole new level, to help local companies expand their visibility with mobile tools.

“We are looking at opportunities to expand our technology beyond Quebec by selling usage rights to our app.”

We can’t wait to discover these new innovative products, but until then, a little bird told us that 15 additional microbreweries will join the Passeport en fût this Spring. To discover it all, you can download the app here.

Myelin makes artificial intelligence a social innovation tool

Marc-Olivier thinks artificial intelligence (AI) can be a solution to human problems and can innovate health promotion.

myelin team

Providing a digital structure to social help

Marc-Olivier Schüle, along with his two partners, Marise Bonenfant and Francois Menet, is introducing Myelin, a new innovative startup that gives access to the best, most accurate information on autism. The AI tool adapts its answers to your level of knowledge and the type of question you want to ask.

Myelin is not inventing anything new, it innovates the way actual knowledge is processed, structured and delivered.

When you look at current information on Google related to autism, it is non-professional, non-official and… probably false. Myelin will be a source of knowledge supported by recognized institutions like the School of Psycho-Education from Université de Montreal, Quebec Federation on Autism, Ivado (the Institute for Data Valorization) and many other.

Academic excellence at the service of social intervention 

Marc-Olivier knows what he is talking about: he has years of experience in psychosocial intervention that made him realize the need for a serious and reliable foundation to build trusting relations with patients and their parents. At the same time, his academic experience (he is doing a PhD at Université de Montreal) reveals that the latest advances in research are unfortunately buried in universities’ intranet servers.

There are over 2000 articles published every day on mental health. How can we all process it and make it useful? Psychosocial actors need secure and reliable tools so we can spend more time on working on our relation with parents and children

From a prototype to a social artificial intelligence tool  


This is only the beginning of the story: Marc-Olivier’s speech at TedX Laval was viewed over 40,000 times on Youtube (an all-time record) so it is undeniable that people believe in artificial intelligence applied to health issues.

The prototype is now ready for autism but Myelin wants to touch on other subjects in the future: ADHDH, anxiety, Alzheimer… to provide the general public with the proper tools to make a free and informed choice in their lives.

With a successful crowdfunding campaign on La Ruche, support from prestigious academic, medical, institutional and entrepreneurial actors and – last but not least – a dedicated and passionate team of entrepreneurs, Myelin is clearly innovating the startup scene.

Hardbacon, making finance accessible through innovations

Meet Julien from Hardbacon, an impact-driven fintech startup on the edge of launching an innovative mobile application to invest on the stock market.

From business journalist to entrepreneur

(c) MTL in Tech

On Monday, during Queen City Fintech Demo Day, Julien must have had thousands of ideas coming to his mind: what an incredible journey, from writing articles on latest finance news at Les Affaires, Quebec top business newspaper, to raising more than 6 times the expected amount on Ulule, and being part of the prestigious accelerator by Bank of American and Wells Fargo in North Carolina.

Indeed, this is a promising success story that emerged from a desire to serve young generations’ financial aspirations and improve online brokerages and robo-advisors, Julien found out that it clearly needed improvements.

He therefore started by offering “Not Another Boring Course About Investment” through the crowdfunding campaign on Ulule: 4 hours of video content with a retail value of $100, offered at $50. Thanks to an efficient network of ambassador and really speaking to Millennials, it was a real success.

The online course was only the first step to a wider project: creating a platform that provides financial information to everyone and that allows to invest on the stock market.

Innovating brokerage  

With a dream team of 2 backend developers, 2 iPhone developers, one designer and one financial analyst, and this initial bundle of money, Hardbacon started working on creating a stock brokerage comparison tool and a mobile app.

“We want to do what Bloomberg did for financial institutions but for random people. Make investment accessible to everyone.”

screeshot hardbacon

Targeting the right public

The Ulule campaign made them realize that contributors were actually around 35-36 years old. Millennials are not yet considering investment as a priority as an initial capital of $5000 is usually needed to invest on the stock market. Instead, contributors and target customers are thinking about ways to better handle their money, thinking about wealth and pension management.


Since the Canadian financial market is highly concentrated, Hardbacon is not considered as a threat by brokers, banks and other financial actors. In fact, Hardbacon is earning money by selling robot-advisors services but it is also providing a unique portfolio analysis to clients.

“We want our clients to manage their portfolio by themselves, thanks to Hardbacon advice”

It’s time to disrupt the US market

uncle sam.jpg

As entrepreneurship is about always targeting new challenges, Julien is now ready to conquer the US market. Because it has similar stock market structures but with different brokers. And because it allows to offer more services to clients than Canada: in the US, Hardbacon can add a financial recommendation dimension by registering to the Security Exchange Commission.

“We want to analyse the market and provide recommendations to our clients. Ideally, the US version of the website will include a chatbot.”

You can know download Hardbcon on Apple’s AppStore.

Engineers are innovating the wine experience in Montreal

More and more studies of drinking patterns in Canada show that consumers are moving toward premium beverages and especially towards wine. Following this trend, two young engineers have decided to create the first mobile application that makes wine more accessible to the general public.

Techies that love wine

The seed was planted back in 2011 when a trip to Napa Valley sparked Terence Kao’s passion for wine. Upon his return, he found conventional channels of wine education, such as internet, books and tasting classes, too costly, time consuming and hard to understand. To combine his passion for wine and expertise in mobile, Terence enrolled into an entrepreneurship program at ÉTS, where he met his associate, Jérôme Combet-Blanc. Both came from engineering backgrounds and had a common objective: to democratize access to wine.

wineout team.png

This is where Jessica Harnois comes in the story – indeed, to become a reality, the project required a wine expert and Jessica, a renown sommelier, was looking for a technical partner to develop her idea of a wine tasting game. Chance allowed them to meet and the team was born.

With a starting grant from the BDC in 2016 and support from organizations such as Centech, SAJE and Fondation Montréal inc., the Vegas Tasting mobile application was born.

A blind tasting game and much more!

degustation vegas

Launched in December 2016, Vegas Tasting is the first mobile application focused on making wine tasting more accessible to the public through a game. The app is divided into two parts.  In the first part, the user learns to taste like a pro in 3 simple steps while blind tasting a wine: 1) visual analysis 2) olfactory analysis 3) gustatory analysis.  In the second part, the user starts with 50 tokens and is invited to bet on the characteristics of the wine, such as the grape variety, country and vintage.  This interactive game is the funnier part of the app. To complement this app, Jessica made instructive videos to help players improve their tasting techniques.

A marketplace for tasting products

Wineout is relying on a very smart and innovative business model by offering Vegas Tasting as a tool for wine and beer companies to promote their products and educate their customers.  Considering the very restrictive and regulatory environment that governs the sale of alcoholic beverages, it is indeed an innovative way to disrupt the industry.

Growing the business

biere.jpgWineout has started to think of ways to expand and added a beer tasting game to the app, which received much positive feedback at Mondial de la bière 2017. They are also exploring partnering opportunities to add other beverages such as coffee, spirits, and tea.

In addition, Wineout is also collaborating with Professor Jeremy Cooperstock from McGill University to create an artificial intelligence to provide users with personalized recommendations based on their taste preferences.

Stay tuned for their next monthly event on 1st November 2017 at Wework. They will be presenting Vegas Tasting for an exciting wine and beer tasting event.

Montreal, a new lab for innovative cannabis health usage

(c) Kevin Chen

For centuries, marijuana has proved to have a huge potential to alleviate pain especially when it is related to the side effects of chemotherapy and other degenerative diseases. Today, synthetized cannabis could be the next innovation in the health industry – at least it is the project of ambitious young scientist, Kevin Chen.

We met Kevin at an event organized by John Molson School of Business MBA Entrepreneurship Club (JMEC) earlier this year. With his 24 years old and geeky eyeglasses, Kevin is not the kind of guy you would imagine roaming around with a joint – in fact, he has never smoked any cannabis in his life, but he is passionate about biochemistry and that is enough to make a difference.

“As synthetic biologists, we adopt new technologies, innovations and models in making discoveries, finding cures, and solving problems.”

A pure Montreal innovation

This new innovation is a 100% Montreal project, from its premises to its actual stage: it all started at the beginning of 2014 at Bricobio, a biology lab where scientists and entrepreneurs met in Montreal. With a couple of friends, Kevin pitched his ideas to Irish biotech accelerator After this, nothing was the same: Kevin started the company with his co-founders Zach Wiltshire, Alex Campbell, Shoham Mookerjee.

They decided to stay in Montreal, instead of Ireland: “we had a lot of incentive and support for moving there but for entrepreneurs, Montreal has a great talent pool and access to a lot of other resources that are great for early stage companies.” Fuelled with the cohesive and collaborative startup ecosystem, the team started the most difficult part of the job – collecting funds.

Getting funds one round at a time

The team closed a first round was as part of the IndieBio accelerator program. The  $520,000 second round was lead by Bill Liao at SOS Ventures, and followed by Ethan Perlstein of PerlsteinLab and Andrew Hessel of Autodesk. Major steps in achieving this were demonstrating potential through their results and ability to solve problems. Recently, Hyasynth Bio participated in MassChallenge in Boston this summer and won an award from Cydan, an accelerator of orphan disease research dedicated to creating therapies that impact the lives of people living with rare genetic diseases,

Synthetizing cannabinoids … and beyond


Today, Hyasynth Bio is in the later stages of the development phase, and very close to commercialization. They are aiming to be on the market within the next year. The target audience is ultimately patients, but they are also getting there by partnering with other companies and organizations of different kinds.”

“We’re aiming to synthesize anything. The cannabinoids are going to occupy a large portion of the pharmaceutical industry, and there are a lot of molecules in that family. Beyond that, there are many more biologicals that would make great targets”

Uber brings innovation to entrepreneurship in Canada

In Canada, like in several places around the world, Uber is raising polemic conversations around its paid collaborative services. Today, it had the brilliant idea of turning attention towards what it does best: innovation.

#UBERpitch your idea!

uber_philly_uberpitch_blog-etemail_header_r2From 11am to 3pm, on April 7, Uber gave Montrealers the opportunity to pitch their ideas to renowned investors during a short drive. Similar operations were held simultaneously in Ottawa, Vancouver, Toronto, Calgary.

“UberPITCH is a collaborative project that facilitates innovation within local startup communities. We are pumped to help connect local entrepreneurs with the resources they need to accelerate the growth of their ventures,” you can read on Uber’s website.

Among the eight investors participating to the initiative, François Lambert, MP of Impulse Capital and Dany Vachon, Founder of Winner4Life both investors in the very popular Radio-Canada’s Dans l’oeil du dragon, or Edouard Gaussen, analyst at White Star and a leading figure of Tinder’s expansion.

A thriving demand from Montreal entrepreneur wannabes

In theory, if you were in downtown Montreal, Plateau Mont-Royal, Mile-End, Old-Montreal and Griffintown, you could enter a specific promotion code when requesting a car and if connected, the car would arrive to your location with one of the investors on the backseat and you would have 15 minutes to give the best pitch of your life to your investor. All this was obviously free and you are driven back to the pickup location. In practice, Uber received more than 3,000 requests in 30 minutes.

Demand was exploding and it was hard for thriving entrepreneurs to get a vehicle available. Some of them did not get the chance to present their exciting project, like John Robin, serial entrepreneur, who has already launched a few innovative projects including Rentork, a mobile app to rent your profile and get paid for all your visits and actions on the web.

A few lucky ones got the opportunity to get top advice from angel investors: Frederic Moreau was one of them. He already has a very specific idea to address the problem nomadic workspace – GAB. This virtual franchise would be offered to Montreal coffee shop owners to bring co-working space to nomadic workers, charging by the hour/minute, using a mobile app.

Grabing an UberPitch was quite challenging due to a huge demand in Montreal. Got the opportunity to pitch my idea to Francois Lambert. He told me it was a fantastic one, he could see the need and the value. Then he gave me a few specific advice as how, as an investor, he would tweak part of the business plan.”


Turning bikes into smart objects: meet SmartHalo

Did you know that a start-up project could actually collect $539.000 on Kickstarter? Discover the key to success and the exciting journey of Maxime, Xavier, Gabriel and Olivier, four high school buddies from Montreal who decided to make their way into the very innovative market of “the Internet of things”, and created Smarthalo, a local smart product made on the South Shore of Montreal, one of the most biking-friendly cities in North America with more than 350 km of bike paths.image

Innovating the cycling experience with simplicity

It all started during a road trip in Philadelphia: being avid cyclists and particularly obsessed with technology and innovation, the four buddies pointed out many shortcomings in the cyclist experience, especially in a city where you need to navigate on a GPS while watching out for cars. The four boys wanted to offer a project using the technology that people already mastered (a smartphone) and bring this experience a step further, without affecting the simplicity and purity of pedaling.

And this is how they took the leap of becoming entrepreneurs and developed the concept of SmartHalo: a device that is simple yet smart, and permanently fixed on the handlebars of the bike, connected by Bluetooth to the user’s mobile. You can watch this video to fully understand this great concept.

“The concept had to be simple: a circle with green and red LED to indicate the right and left”.

smarthalo2 (1)

A well-thought and well prepared crowdfunding campaign

What makes SmartHalo different than other entrepreneurial projects is the way it raised the awareness of urban population. The four friends spent a whole year preparing the crowdfunding campaign: “we spent our days talked about our projects, always asking questions and selling the concept to pretty much everyone in our immediate circle”, explains Xavier. They also applied for several funding programs (Montréal Inc, Concours Québécois entrepreneurial, HEC).


An expanding market with an international public

The crowdfunding campaign was successful in many ways: obviously, it brought eight times more than the sum expected (67.000 CAN) but also it showed that a real community of urban cyclists existed and that it was fully implicated in terms of digital awareness and smart products.

Competition is high in this area – global companies are already developing GPS devices for bikes (like TomTom) and other similar startups create smart objects – but Xavier finds it stimulating as it shows that the market is strong and growing. Indeed, smart objects are trending nowadays: “the Internet of Things” is progressively making its way into our daily lives and the Kickstarter campaign’s success is a proof that demand is thriving and it’s only the beginning.

Pre-orders (the product will be available for delivery in May 2016) come from all around the world, especially from the United States, Germany, United Kingdom. Demand comes from countries where urban cycling is already well developed and where people use their bikes to commute to and from work.

“Only 15% of orders are placed in Canada. Kickstarter really helped to make our consumer base more international”

Next steps: launch and update!

Cycle Labs has already received 5000 pre-order requests. They intend to resume promotion but also update the options of the SmartHalo application to create a real community of users that will be able to connect to other “SmartHalo-ers”, perhaps create friendly competitions, games and many other interactional and innovative options.

You can pre-order SmartHalo for a discount price of $139. If you wait until May 2016, it will be $159