7 findings from the 7th edition of C2 Montreal

What an exciting, exhausting, thrilling and inspiring 3 days… We did not know where to start, with all these conferences, workshops, networking opportunities, experiences. We tried to experience it at 200%. Here are our highlights from the most popular, selective and inspiring event that happens in Montreal.

1- To grow, you need to open your mind

IMG-1205.JPGThe closing ceremony of C2 Montreal was long awaited by all. For this final act, world-famous rapper and weed entrepreneur, Snoop Dog came to talk about the blooming cannabis industry in Canada. As C2 aims at helping “established and aspiring leaders unlock their creativity in order tobetter face disruption and change”, mentioning cannabis growth opportunities was daring but undeniably adapted!

2- Empathy will save us all

DSC_0282.JPGScientist turned robot maker, Christine Sunu showed us that robots could have a heart. Yes, they can make us feel real emotions, especially Mostly, her fluffy creation that makes sounds and purr like a cat. For mentally and socially challenged people, these robots can trigger emotions, feelings and empathy that even humans would not be able to express.

3- Design your solutions 

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Ideate for Impact was the place to be if you wanted to create something tangible out of your 3 days. This series of workshops allowed participants to design a real solution to make an impact on the ground. During the “Healthy Cities” lab, we learned how to articulate a design challenge, frame prototyping ideas, and implement them. This was a unique opportunity to help real people (Mark Brand and his team) on their mission to bring the homeless community upward in Vancouver through Save on meats. 

4- Create with others

If you really want to bring something new to the world, you need to do it with others. Indeed, many inspirational speakers presented projects that were innovating because they were launched by a transversal and diverse team. Creativity came from the collision of their skills and personalities. Stéphane Garti is an artist and engineer that applies the tools of prototyping to dance and fashion projects. He founded Wearkit, a community of makers, coders, artists and designers contributing to open design.

5- Learn technology… or disappear

Stephanie.pngAgain, this was on the mouth of several influencers such as Stephanie Carullo, COO of Box and expert in scaling tech companies: if you want to change the culture in your company, you have to excel in technology because digital tools will allow you to work towards customer centricity, diversity and… privacy!

6- Protect your data

chelseaTalking about privacy… Regulations are starting to emerge, such as the General Data Protection Regulation (GDPR) that went into effect on 25 May in the European Union. But beyond regulations, there is an ethical and democratic aspect to that issue. We had the privilege of listening to transparency activist Chelsea Manning talk about how marketing has turned into a massive surveillance system where it is more than ever urgent to protect our data.

7- A penny for your thought?

reveri lab.jpgHave you heard of computer-brain interfaces? There are machines that allow researchers to read your minds or should we say, to “hack your brain”. At the “Reveries” lab, we got a glimpse of what happens in our minds through the use of neuro-technology. A unique visualisation of our thought patterns was offered to us after a set of electrodes was attached to our head. If today, these offer mysterious brain signals, tomorrow, tech giants like Facebook are working towards creating new devices around these computer-brain interfaces… for better or for worse!

 

5 Montreal social innovation startups in urban agriculture

Last Friday we got to discover truly innovative startups at a 5@7 organized by Quintus, a communication agency dedicated to sustainable projects. This edition of Quintus@7 was dedicated to urban agriculture.

Quintus@7 are free networking events organized throughout the year by Quintus marketing. They highlight best practices in sustainable living. In 2018, five events will be organized focusing on how can we become change catalysts.

Stefany Chevalier, CEO of Quintus defined change catalysts as entities that work towards changing society with a social or environmental impact and that encourage consumption patterns that are innovative and sustainable. Quintus helps change catalyst to promote their activities through accessible communication tools – videos, events, communication campaigns.

“Our intention is not to get people to consume more but to consume more sustainably.”

Among the great initiatives that we discovered last Friday were: 

Crickstart & La Mexicoise, two startups that are changing eating habits by promoting the use of insect-based products. Crickstart’s mission is to open people’s minds with flavourful products made out of crickets. Yes this is pretty unusual but it is also one of the most sustainable – crickets are used in their entirety with zero waste, unlike in traditional livestock farming and meat processing, and healthy ingredient – the protein in crickets is rich with amino acids.

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Daniel from Crickstart and Christelle from La Mexicoise © Quintus

Chicza, a 100% natural, certified organic, biodegradable and sustainable chewing gum ever made. It is made out of chicle, a natural gum extracted from tall Chicozapote tree followingMayan traditions. This is truly innovative as most gums on the market carry no more than 5-7% of gum base, if any at all – the rest is plastics (artificial, petrol-based polymers). If you really want to get scared, you can watch “The Dark Side of the Chew” a TEDx talk by Andrew Nisker on the subject. We tasted the mint flavoured Chicza and really liked it. Other flavours include Lime, Cinnamon and Mixed Berries.

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Chicza team © Quintus

Mamie Clafoutis– to be fair, we already knew Mamie Clafoutis’s products (traditional French bakery) but it was very inspiring to listen to its co-founder Joseph Sabatier talking about organic flour and organic bakeries in Quebec. Did you know that only 2% of Quebec bread is made out of organic flour? And Mamie Clafoutis is part of that small figure. As such, it is a real innovator and pioneer in the sustainable food industry in Canada.

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Joseph. Founder of Mamie Clafoutis © Quintus

Vrac sur Roues, a zero waste online grocery store with bike delivery. Launched by ambitious 21-year old Simon, this new player in the sustainable urban market allows you to buy dry and liquid goods delivered by bike to your door and poured in your containers. Simon is a carpenter but he wants to bring more than wood furniture to society – as the sole manager and employee in his startup, he takes care of all aspects (website, order preparation, delivery) and has assumed all cost with his job as a carpenter, not relying on subsidies or loans. We found his passion and mission truly inspiring.

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Simon, Founder of Vrac sur Roues © Quintus

The next Quintus@7 will be held on June 8 and focus on eco-living and ecotourism. You can already get free tickets.