7 findings from the 7th edition of C2 Montreal

What an exciting, exhausting, thrilling and inspiring 3 days… We did not know where to start, with all these conferences, workshops, networking opportunities, experiences. We tried to experience it at 200%. Here are our highlights from the most popular, selective and inspiring event that happens in Montreal.

1- To grow, you need to open your mind

IMG-1205.JPGThe closing ceremony of C2 Montreal was long awaited by all. For this final act, world-famous rapper and weed entrepreneur, Snoop Dog came to talk about the blooming cannabis industry in Canada. As C2 aims at helping “established and aspiring leaders unlock their creativity in order tobetter face disruption and change”, mentioning cannabis growth opportunities was daring but undeniably adapted!

2- Empathy will save us all

DSC_0282.JPGScientist turned robot maker, Christine Sunu showed us that robots could have a heart. Yes, they can make us feel real emotions, especially Mostly, her fluffy creation that makes sounds and purr like a cat. For mentally and socially challenged people, these robots can trigger emotions, feelings and empathy that even humans would not be able to express.

3- Design your solutions 

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Ideate for Impact was the place to be if you wanted to create something tangible out of your 3 days. This series of workshops allowed participants to design a real solution to make an impact on the ground. During the “Healthy Cities” lab, we learned how to articulate a design challenge, frame prototyping ideas, and implement them. This was a unique opportunity to help real people (Mark Brand and his team) on their mission to bring the homeless community upward in Vancouver through Save on meats. 

4- Create with others

If you really want to bring something new to the world, you need to do it with others. Indeed, many inspirational speakers presented projects that were innovating because they were launched by a transversal and diverse team. Creativity came from the collision of their skills and personalities. Stéphane Garti is an artist and engineer that applies the tools of prototyping to dance and fashion projects. He founded Wearkit, a community of makers, coders, artists and designers contributing to open design.

5- Learn technology… or disappear

Stephanie.pngAgain, this was on the mouth of several influencers such as Stephanie Carullo, COO of Box and expert in scaling tech companies: if you want to change the culture in your company, you have to excel in technology because digital tools will allow you to work towards customer centricity, diversity and… privacy!

6- Protect your data

chelseaTalking about privacy… Regulations are starting to emerge, such as the General Data Protection Regulation (GDPR) that went into effect on 25 May in the European Union. But beyond regulations, there is an ethical and democratic aspect to that issue. We had the privilege of listening to transparency activist Chelsea Manning talk about how marketing has turned into a massive surveillance system where it is more than ever urgent to protect our data.

7- A penny for your thought?

reveri lab.jpgHave you heard of computer-brain interfaces? There are machines that allow researchers to read your minds or should we say, to “hack your brain”. At the “Reveries” lab, we got a glimpse of what happens in our minds through the use of neuro-technology. A unique visualisation of our thought patterns was offered to us after a set of electrodes was attached to our head. If today, these offer mysterious brain signals, tomorrow, tech giants like Facebook are working towards creating new devices around these computer-brain interfaces… for better or for worse!

 

Engineers are innovating the wine experience in Montreal

More and more studies of drinking patterns in Canada show that consumers are moving toward premium beverages and especially towards wine. Following this trend, two young engineers have decided to create the first mobile application that makes wine more accessible to the general public.

Techies that love wine

The seed was planted back in 2011 when a trip to Napa Valley sparked Terence Kao’s passion for wine. Upon his return, he found conventional channels of wine education, such as internet, books and tasting classes, too costly, time consuming and hard to understand. To combine his passion for wine and expertise in mobile, Terence enrolled into an entrepreneurship program at ÉTS, where he met his associate, Jérôme Combet-Blanc. Both came from engineering backgrounds and had a common objective: to democratize access to wine.

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This is where Jessica Harnois comes in the story – indeed, to become a reality, the project required a wine expert and Jessica, a renown sommelier, was looking for a technical partner to develop her idea of a wine tasting game. Chance allowed them to meet and the team was born.

With a starting grant from the BDC in 2016 and support from organizations such as Centech, SAJE and Fondation Montréal inc., the Vegas Tasting mobile application was born.

A blind tasting game and much more!

degustation vegas

Launched in December 2016, Vegas Tasting is the first mobile application focused on making wine tasting more accessible to the public through a game. The app is divided into two parts.  In the first part, the user learns to taste like a pro in 3 simple steps while blind tasting a wine: 1) visual analysis 2) olfactory analysis 3) gustatory analysis.  In the second part, the user starts with 50 tokens and is invited to bet on the characteristics of the wine, such as the grape variety, country and vintage.  This interactive game is the funnier part of the app. To complement this app, Jessica made instructive videos to help players improve their tasting techniques.

A marketplace for tasting products

Wineout is relying on a very smart and innovative business model by offering Vegas Tasting as a tool for wine and beer companies to promote their products and educate their customers.  Considering the very restrictive and regulatory environment that governs the sale of alcoholic beverages, it is indeed an innovative way to disrupt the industry.

Growing the business

biere.jpgWineout has started to think of ways to expand and added a beer tasting game to the app, which received much positive feedback at Mondial de la bière 2017. They are also exploring partnering opportunities to add other beverages such as coffee, spirits, and tea.

In addition, Wineout is also collaborating with Professor Jeremy Cooperstock from McGill University to create an artificial intelligence to provide users with personalized recommendations based on their taste preferences.

Stay tuned for their next monthly event on 1st November 2017 at Wework. They will be presenting Vegas Tasting for an exciting wine and beer tasting event.