Be innovative, add mushrooms to your next coffee!

Healthy products are currently booming and food innovation is becoming more and more growth-generating. People want to be able to eat tasty, quality and healthy products and at the same time, they want to generate as little waste as possible. This is just what Mushup is aiming to do: providing a healthy coffee alternative with a beautiful but sustainable packaging.

It all begins with friendship and travels

Rachèle brought her background in business development and her passion for sales and public relations. Maeva had a previous experience in sustainable development, events management, marketing. But most importantly, both of them shared one important asset: a true friendship.

We needed new challenges, we wanted to change the way we lived… so we went on a backpack trip to Colombia to find inspiration and see if we were ready to start working together.

Rachèle

In November 2017, on a hike in the beautiful zona cafetera, they decided to launch a business in the coffee industry that would be socially responsible. Back to Montreal, they met with a mycologist who introduced them to the complementarity between coffee and medicinal fungus.

After months of research and development, they came up with a coffee bean that integrates the positive mental and physical impacts of these fungus. Spark, Vigor and Vital each provide a different benefit.

It was important to select the best possible coffee. All grains are hand-picked and slow-roasted. 

Maeva

Innovation by curiosity

Neither Rachel nor Maeva have a technical training in mycology or in science. They are not inventors but they can be innovators because they have an acute perception of the market. They understand consumers, their needs and desires for alternative products.

Some people might find it strange to add mushroom extracts to coffee beans but not our generation. Curiosity is part of our DNA.

Rachèle

They also know how to make the solution attractive: they have created three types of coffee, with three exclusive visuals from French designer Julien Brogard, picked through an international competition and their boxes are zero waste.

Collaboration and independence all the way

Collaboration is key to their growth. Mushup is working hand in hand with partners like graphic designers (from the Billy Club) to develop, one coffee at a time.

Starting a new business was a way for us to come back to our original life objectives. We needed to gain control over our lives so it was natural to also keep control over our business

You can buy Mushup products online or in a (growing) number of local shops. You can also taste it, among other places, at the lovely Bistro Tendresse in Montreal Village neighbourhood.