These solar watches offer a sustainable and refreshing fashion alternative

Millennials are all about making a difference in our world, consuming wisely, giving up on some habits. But it does not mean that they give up on quality. This is the mission statement of Solios Watches, a young Montreal company founded by Alex Desabrais and Sam Leroux. We met them in the confessional at Fondation Montreal’s Grand Messe on 27 March 2019.

Where it all started…

Alex and Sam met at HEC Montreal during their Bachelor of Finance. They shared a common interest in case competitions and entrepreneurship. 

When graduating, they were looking for meaningful experiences. Alex joined District M, a tech startup, where he developed his sales leadership and learned how small companies were able to grow. Sam started working at Snowdon partners, an entrepreneurial investment fund, and realized that this smaller ecosystem was exactly what he was looking for. 

Both of them spent 4 years in their respective companies, learning, growing and … maturing their entrepreneurship project. They then started designing their dream watch in-house and building their business plan which, two years later, launched through one of the most successful Kickstarter campaigns of 2018.

Choosing entrepreneurship to make a difference in the world

When you are not an engineer or a developer, when you are not a millionaire, it is more difficult to find an idea for your startup. But we knew we wanted to focus on an eco-friendly idea.

Why solar watches? The technology is already well established and recognized, and it is a way to improve a very traditional consumer item. Also, in the watch industry, the affordable luxury watches market is the only part currently growing because consumers are aware that quartz watches are not sustainable.

Rather than offering direct consumption goods, fast fashion items, we want to make a fashion and sustainable statement. 

Responsible production

Sam in Hong Kong, checking on the production process

Eventually, Alex and Sam want to develop a portfolio of responsible products, with full transparency on the sourcing of materials. They work hard to create a relation of mutual trust with their suppliers and distributors and travel regularly to Hong Kong and Japan. Each component, each manufacturing process behind Solios Watches is carefully chosen to be as sustainable as possible while maintaining the quality, from the choice of packagingto the coloration of steel and the choice of bracelets.

People think that vegan leather is sustainable but in fact, it is made of plastic and petrochemicals, which is eventually polluting. Instead, we use silicon leather which is not vegan but more sustainable.

Responsible consumption

The team obviously aims at selling their products, but their goal goes beyond that sole purpose: they want to educate consumers and change behaviour patterns and common beliefs (yes, a solar watch can work in the UK where the sun does not always shine bright).

For now, the team has just received the first batch of orders from their Kickstarter campaign and started delivery in April 2019. You can order their products online.