Cook, eat and do not leave any crumb with A dévorer!

Montreal is thriving with innovative ideas to fight against food waste. A dévorer is the new player in town. It offers special food kits to buy at your local supermarket to prevent products from perishing.

Chloe, an electrical engineer, did not plan on becoming an entrepreneur in the food industry and yet, after her MBA, she decided that she wanted to do something useful. Knowing that every Canadian family throws $28 worth of food every day (yes, that’s $1500 per year), food waste was a perfect challenge to tackle. But A dévorer has another social aspect: it helps retailers avoid losses while strengthening the link between retailers and consumers.

Chloe a devorer

After improving her project in startup incubators (Entreprism 2016 at HEC Montreal) and pitching it in entrepreneurship competitions (Mouvement Novae 2018), A dévorer was ready to conquer Montreal.

Not just another meal kit

Yes, meal kits have become quite trendy but most of them are based on a delivery model: you order a kit of fresh vegetables or fresh products and get delivered every week. A dévorer sells kits in supermarkets so that retailers can benefit from the deal.

It’s not a meal kit, it’s an “anti-food-waste kit”.

The process is very simple: when doing your grocery at your local supermarket, you can find A dévorer kits with all the products required to cook a specific meal in less than 30 minutes. Kits are packed in a minimalist environment-friendly recycled material.

a devorerRecipes are focused towards healthier eating habits. They will change regularly and adapt to consumers’ preferences and feedback. Kits are offered for a recipe for 4 people and always include a vegetarian option.

Changing perceptions, innovating habits

“We want to get consumers involved in the process: they can solve a real environmental problem in a recreational way.”

It is common to consider perishable products that are close to the expiration date as “old” and less fresh. But they are just ready to eat and even better: they are discounted!  The kit system allows to make these products more attractive and to show how cooking can be a fun, quick and easy process.

Instead of choosing ready-to-eat meals, you can eat fresh products and spend 30 minutes of your time in your kitchen, discovering a new recipe.

A pilot project in Montreal

A dévorer has managed to secure a partnership with one of the leaders in Canada food retail: Provigo. As of April 23, you can find the first line of kits at Provigo Eric Boivin, near metro Crémazie.

 

5 exciting findings from Grand Messe startup invasion

Last Thursday, if you were walking on Monk boulevard in Montreal and passed by the beautiful church on number 5959, you would never have imagined what was happening inside… 100 Montreal startups were presenting their products and services to media, corporations, influencers and the general public.

In an old church transformed into Theatre Paradoxe, you could discover various innovative ventures in the food, travel, services, marketing, design or fashion industry. This 3rd edition of the Grand Messe was organized by Montréal inc and presented by Bell. Startups were pitching their ideas in confessionals to the media who symbolically awarded a benediction to their favorite emerging startup.

Innovation Montreal’s team was on the ground and discovered 5 innovative products:

Brwski, the first in-store digital beerologist that simplifies how grocery customers discover beer in-store. They invented a unique machine to help beginners and beer geeks look for the perfect beer in store.

Sagafrika, offering the first range of African frozen dishes cooked in Quebec. We met with Sandra, the founder, and tasted a delicious cassava leaves sauce from Congo.

Perla Paletas, bringing typical healthy Mexican ice-cream and Popsicle to Canada. Made with real fruits and no additive, they offer an original healthy snack for summer days. We tasted their lime and cucumber Popsicle and their chocolat and raspberry frozen yogurt. Perla has launched a crowdfunding campaign on Ulule to extend her product line.

With the same healthy concerns in mind, we got to admire a bicycle made of wood, Picolo Velo. The wooden bike frames have been designed and built in Montreal with social, environmental concerns. We also discovered that the same sustainable concern was shared by corporations : Reunion D Sens offers companies two innovative locations in the heart of Montreal to organise meetings. These locations offer a unique experience that stimulates creation and helps to lower stress levels and increase confidence.

Stay tuned for more in depth stories on some of these innovative startups!

Pollinating Montreal with social entrepreneurship

Did you know that honey is more consumed than maple in Quebec? Did you also know that in Canada, most of the honey consumed is imported? Alex, Declan and Etienne are young beekeepers who decided that they would spread their passion and bring innovation to the beekeeping industry in their home-city of Montreal.

alveole team

Making honey in the city is possible and you can even do it on your balcony.

Alveole is a unique and innovative enterprise aiming at mixing apiculture, education and society. It all started with Bruce, Alexander’s uncle, in Manitoba. He owns a beekeeping company where the three friends worked. Like most rural exploitations, their model is based on monoculture (one type of flower provides one type of honey).

We wanted to produce a more natural honey, following the movements of the bees as they pollinate all kinds of flowers in a radius of about
5 km

calendrierInternetAlveole is progressively changing the face of apiculture and using the company as a social tool. The company model is based on team-building: honeybee colonies are installed in schools, universities, CEGEPs, social reintegration organization. Didactic sessions are held to change common ideas related to apiculture, working without any protection, showing that bees rarely sting, explaining the role of bees in the preservation of biodiversity

In fact, the team has launched a nude calendar where they pose surrounded with bees – powerful images to change public opinion in the long term.

 

 

Building the company on public and private partnerships 

In 2013, when it all started, Alveole received a grant and mentorship from Montreal Inc Foundation. Since then, the company has been able to work through public and partnerships. Among the 85 organizations involved, Financement Agricole du Quebec, Caisse Desjardins, Aldo, Cirque du Soleil, Birks. “They pay a fix amount, obtain apiculture services, collect their own honey while we use their rooftops and backyards”, explains Etienne.  Only 7% of the pots are sold in stores and the profits are redistributed in R&D.

Other honey makers have developed urban apiculture in Montreal but the competition is positive as it means that people are more and more aware and that urban beekeeping is growing. What really distinguishes Alveole from others is its community-based vision:

We are not biologists, we want to focus our production on a didactic approach, so that our clients become producers.

“Tasting a good honey is really close to enjoying a good bottle of wine.”

Clientele is formed of epicureans who appreciate the fact that Alveole’s products are made without pesticides, unpasteurized and ultra local. Cities are the ideal ecosystem for bee colonies: they follow strict anti-pesticide legislation, they are filled with a diversity of flowers that haven’t been foraged yet and they are filled with large unused spaces (rooftops are a great example).

Alveole is constantly striving to improve bee health and innovate beekeeping practices and has developed a unique technology with a smartphone app to provide customer services and locate all urban beehives.

alveole mal.png

Next steps? Buzzing in the rest of Canada

Today, Alveole has created more than 250 beehives on the rooftops of Montreal or in the backyard of companies and individuals, producing 3 tones of honey every year. After pollinating rooftops of Montreal, Alveole has started opening beehives in Quebec City and Toronto. They are in fact hiring at those locations (see their job & internships offers).

The team is bustling with ideas to bring bees and citizens closer and meet their various goals: enhance consciousness related to sustainable cities and environment, produce more local honey, grow urban pollination.

You can follow Alveole on Facebook, Twitter, Instagram and although bees cluster in the beehives during winter, you can take part in one of their training workshops very soon.