Our digital paradoxes revealed at C2 Montreal

The second day at C2 Montreal was long awaited as Chelsea Manning, world famous transparency activist was here to talk about her battle for a new democracy. But in some parts of the world, technology can be a new way of creating sustainable growth. Here is a glimpse at our lessons learnt for the day.

Data transparency in danger

Celebrating her first year out of prison last week, Chelsea Manning was on the big stage this morning to raise awareness on the risks of digital data collection and mass-surveillance from the government.

“Ten years ago, I was working on machine learning technology to find out how to better target people. Today, this has turned into aggressive surveillance. We have moved from a customer-centric marketing to a marketing for death.”

Indeed, it is more than ever urgent to create rules and work towards a greater transparency. Manning, who is a fierce whistle-blower and former US soldier got incarcerated for revealing classified documents. Today, she urges  coders and software developers to assume their ethical responsibility to create more transparent tools.

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If we already have encrypted text messaging or softwares like Securedrop that enables the anonymous source to upload information for journalists, the battle is only starting.

Building and scaling technology in Africa

If citizens are fighting for their privacy in our part of the world, others are embracing new technologies and creating new digital products that are both transparent and growth oriented.

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Tunde Kehinde is a serial entrepreneur from Nigeria who disrupted the way Africans live and consume thanks to tech tools. He was one of the co-founders of Jumia, the “Amazon of Africa”. Despite the infrastructure challenge – Lagos was for decades among the top 15 worse cities in the world for traffic congestion (according to TomTom Index) – Tunde decided to listen to customers demand and innovate their lives.

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(c) Innovation Is Everywhere

To solve the traffic issue, he founded his own e-commerce delivery company, Africa Courrier Express (ACE). Today, his newest company, Lidya, provides African SMEs with access to credit and financing, even when they do not have a bank account.

“Africa is the next go-to market for mobile developers and a trade partner for the future for international companies.”

What we learned from this second day at C2 is that, as the theme of this year’s edition suggests, technology is definitely where the world’s privacy threats and economic growth collide.

Introducing the new innovation in craft beer tasting, made in Quebec

If you live in Montreal nowadays, you must have heard of the art of craft beers. You must know that in Quebec, beer consumption can be as refined as wine tasting in France. To make this local strength more visible, Catherine Roux has created an innovative product to help you discover new microbreweries: Passeport en fût.

Create a local emulation

The original idea for Passeport en fût was discussed in August 2015, between Catherine and her co-founder Geneviève. Catherine worked with the Quartier Latin SDC (Société de développement commercial), an organization that helps retailers promote their activities in their local environment. In a neighborhood like Quartier Latin, where there are many breweries, bars and restaurant, she wanted to offer innovative ways to create a bond between SDC and the general public.

With the rise of craft beers in consumption patterns, focusing on microbreweries was the most natural move. Especially as there were no efficient models to help retailers promote their products: there are big events organized every year to promote the craft brewery industry (cf. Mondial de la Bière) but there is no real product or service to encourage people to discover breweries by themselves, throughout the year.

“Microbreweries are real partners, they do not participate to our project, they are fully part of it”

From vouchers to a mobile application

photo Pascale Martel

A new startup was born. The original project was as simple as revolutionary: a booklet of vouchers – 12 vouchers for 12 beers (or non-alcoholic drinks) in 12 Montreal microbreweries, at a very attractive price, for a limited period. The vouchers were mailed directly to buyers. This model really put forwards breweries through a B2C approach.

For the two first editions, in 2016 and 2017, this paper version of the passport proved to be very popular but Catherine received a growing demand for innovating her product: turning the passport into a mobile application was an attractive idea, but it needed capital and expertise to succeed.

In 2017, Catherine met with the founders of a web agency, Okam and got a “professional” crush with its co-founders, Samuel and David.

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With this new partner, she could develop the app and bring her entrepreneurship adventure to the next level: through technology, she could extend the service to the rest of Quebec and serve a wider audience.

In October 2017, the new version of Passeport Local and the app were launched, with the opportunity to discover 12 locations out of 70 microbreweries throughout Quebec.

A new technology startup to promote local entrepreneurship

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The success of Passeport en fût crossed both the provincial and national borders and Catherine is currently working on possible projects in the rest of Canada and the US.

To implement these new developments, she has created another startup, PSSPRT, that specializes in developing technology products dedicated to discovering local companies and their products. Along with her partners from Okam, they are working on bringing personnalisation and customization to a whole new level, to help local companies expand their visibility with mobile tools.

“We are looking at opportunities to expand our technology beyond Quebec by selling usage rights to our app.”

We can’t wait to discover these new innovative products, but until then, a little bird told us that 15 additional microbreweries will join the Passeport en fût this Spring. To discover it all, you can download the app here.